Travel more sustainable!


The British opened liquor shops all over the country and nowadays the government have wine shops in most villages, towns and cities. In 1977 India imposed total prohibition that lasted for two years, but now alcohol is only banned in a couple of states (Gujarat and Mizoram). The consumers are mainly men, often causing suffering to their families. The relationship between alcohol and violence against women is well known, just as the relationship between alcohol and violence in general.

The alcohol industry is doing its best to trap new groups to drink alcohol in order to make a bigger profit. Where there are many tourists, in places such as Goa and Puducherry, alcohol seems to be more accepted. The tourists bring their alcohol culture to India, just like the British colonialists did – and the consequence for the local population is that more and more people are dragged into addiction. The money that could be spent on food, housing, clothes and education, are instead spent on alcohol.

*Avoid drinking alcohol. Keep in mind your responsibility as a tourist and analyse the consequences your alcohol consumption will have on the local society. 


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